The Wake-Up Call That Started Sanbe
Founder, veteran spouse, mama, and certified formulator, Bettina Johnson is the heart behind Sanbe Beauty. She runs on chai lattes, sourdough days, and consistent workouts.
A lifestyle intervention and a bone marrow biopsy stopped Bettina in her tracks. It is what opened her eyes to the power of real food, and it shifted how she saw wellness as a whole.
Once she started eating with intention, she began questioning everything “toxic” that had felt normal, including what she put on her skin.
She cleared out her pantry and let go of anything that did not meet her new standards. Then she got to work formulating her own replacements with plant-based ingredients she could trust.
Ingredients You Can Trust
We thoughtfully source ingredients grown organically, and wildcrafted whenever possible. Nature already offers us with everything our skin needs, this allows us to formulate clean, with no harsh chemicals, synthetic fragrances, or fillers.
We partnered with suppliers who work directly with farms and distilleries in top growing regions worldwide. That direct access supports better harvesting and extraction practices, and it gives Sanbe clearer traceability and quality standards for every ingredient we purchase.
Sanbe Beauty is built on one simple standard.
What goes on your skin should be clean, intentional, and effective.
Bettina Johnson is a certified organic formulator. She is strict about what makes it into every formula, and just as strict about what stays out. Each Sanbe product is created with a purpose, and refined based on what customers actually need, from barrier support and hydration, to calm, clear-looking skin.
The results speak for themselves. Sanbe customers are the proof. With hundreds of 5-star reviews and stunning before-and-after photos, women keep sharing the same story. Their skin looks healthier. Their routine feels simpler. They feel confident again.