Hey Beauties!

Can you believe it's been five incredible years since Sanbe Beauty first graced the scene? We're beyond excited to celebrate this milestone with all of you who have been a part of our journey from the very beginning.

Let's take a trip down memory lane, shall we?

Back in the day, when challenges seemed to loom at every corner, Sanbe Beauty emerged as a beacon of hope and determination. Our founder, Betty, poured her heart and soul into building a brand that not only delivered top-notch beauty products to our Military Community but also stood as a testament to the power of resilience.

One of our biggest and recent adventures took place in Japan. With dreams of sharing our beloved products with beauty enthusiasts in the Land of the Rising Sun, we embarked on a mission to expand our horizons while staying true to our roots as a USA-based brand.

But, as life often teaches us, the path to success is rarely a straight line. Along the way, we encountered unexpected obstacles that tested our resolve. Navigating the complexities of operating in a foreign market proved to be no easy feat. From language barriers to unfamiliar regulations, we faced challenges that seemed impossible at times.

Yet, through it all, we remained steadfast in our commitment to bringing the best of Sanbe Beauty to our customers, no matter the hurdles. Our founder and CEO, Betty, faced tough decisions that required her to dig deep and summon the strength to keep going.

One such decision was the possibility of giving up her SOFA status to establish a Japanese branch for Sanbe Beauty. This would mean she would also require a business visa to remain on the island she has called home for over 12 years. But in the face of adversity, Betty stood firm in her beliefs to stay true to Sanbe Beauty's roots while embracing other opportunities for growth.

Sanbe Beauty Team Meeting

Sanbe Beauty Team Meeting 

And here we are today, five years stronger, wiser, and more determined than ever before. As we celebrate this milestone, we want to extend our deepest gratitude to each and every one of you who has supported us along the way. Whether you've been with us from the start or just joined the Sanbe Beauty family, we wouldn't be where we are today without you.

So here's to five years of resilience, perseverance, and endless possibilities. Here's to Sanbe Beauty, and here's to you!

NEW Products 

Vitamin C Suspension 20% Serum

Get ready to revolutionize your skincare routine because we're thrilled to introduce our latest game-changer: the Vitamin C Suspension 20% Serum! Launching on Friday, 4/19, this serum is poised to become your new skincare obsession.

Crafted with precision and care, our Vitamin C Serum is about to take your skin from dull to dazzling. With its concentrated formula and potent dose of vitamin C, get ready to say hello to brighter, more radiant skin.

But what makes our serum truly stand out? Unlike others on the market, ours is formulated without water, ensuring a long shelf-life, maximum potency and effectiveness. Plus, it's silicone-free, meaning it won't clog your pores or weigh down your skin.

And here's the best part: as a thank-you to our loyal customers, we're offering an exclusive early bird discount. Be one of the first 10 online shoppers to snag our Vitamin C Suspension 20% Serum at an incredible 50% off, starting April 20th at 6:00 am JST. 


Join us on our journey to healthier, happier skin, one serum at a time. Don't miss out—mark your calendars and get ready to glow!

Our Lip Balm just got better!!!

Exciting news, beauties! We're giving one of your favorite Sanbe Beauty products a makeover, and trust us, you're going to love it even more.

Introducing the revamped packaging for our five top-selling lip balms! That's right, get ready to experience the same incredible formula you know and love, now housed in a bigger, sturdier tube with a twist, plus it's fully recyclable!

Our team has been hard at work crafting a packaging solution that not only enhances your user experience but also aligns with our commitment to sustainability. With a larger size and removable interior and exterior, you can enjoy every last bit of your favorite product while doing your part for the planet.

We're aiming to roll out this revamped packaging during the first week of May, so keep your eyes peeled for updates.

Trust us, it's worth the wait!


While our dream of reaching Japan remains on hold, we continue to grow as a US-based company, committed to delivering exceptional skincare experiences to our customers. Our journey is a testament to our dedication to transparency, honesty, and delivering products that meet Sanbe Beauty standards.

Thank you for being part of our journey and supporting us as we navigate these challenges. We look forward to sharing more exciting updates and products with you in the future.

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