About Sanbe Beauty
Bettina Johnson is the founder and formulator of Sanbe Beauty — a clean, organic skincare brand born from personal healing and built on integrity, simplicity, and care for sensitive skin.
In 2016, after facing an immune deficiency and undergoing a bone marrow biopsy, Bettina chose to radically shift her lifestyle. She eliminated processed foods, sugar, alcohol, and toxins from her home environment — uncovering the connection between what we consume, what we apply, and how our bodies respond.
Out of this healing came a clear purpose: to create skincare that is clean, effective, and trustworthy — made with ingredients that support the skin, not stress it. Sanbe Beauty was born from that mission.
Formulated by hand in her in-home laboratory in Okinawa, Japan, Sanbe’s plant-based, organic products are created for those with sensitive skin, chronic inflammation, or a desire to live more intentionally. Every product reflects Bettina’s commitment to transparency, sustainability, and gentle, science-backed care.
Sanbe Beauty now serves a global community of conscious women who seek more than just results — they seek skincare that reflects their values and honors their well-being.
unique organic & vegan skincare
We help our customers adapt to a mindful skincare routine.
SanBe Beauty’s first three years their reusable skincare bottles and jars stopped 1 ton of single-use plastic packaging from ending up in landfill.
The Sanbe Team
Bettina Johnson
Founder CEO
Sandra Blua
Co-Founder
Kassandra R.
Sales Associate / Product Production / Social Media Manager
Taylor W.
US Distributor
